People think of 'design' as expensive and simply pretty objects. Yet, we also all know the saying: “Form follows function” (coined by architect Louis Sullivan). Where the line between creativeness and effectiveness lies, is hard to tell.Read more
Budget is often the most limited factor in a software project. Here is how the use of prototyping can save effort, frustration and in the end: money.Read more
They are all practically the same strategy. I'll summarize them:
- Set a goal for yourself.
- Pick a niche target audience.
- Satisfy a proven need of this audience.
- Write a message/story you want to keep repeating.
- Be consistent and keep going.
That is why I have decided –after long thought– to focus on making the design industry accessible for all. Demystifying designer news, processes, and provide commentary on industry trends from the perspective of a layman.
This means my target group are people that see the benefit of design, but don't feel the need to understand it deeply.
The business owners that want results, but don't have time to plough through design books.
The good people from non-profits, that are looking for understanding what they can do to improve their...Read more
I wanted to give you a cool trick I use occasionally.
Google allows you to search for related websites to the one you entered.
All you do is use the
related: keyword followed by the URL of the original website.
Similarweb.com has a comparable function, although it seems only the first five results show. Unless you sign up for their service.
It's exciting to see that the blog is growing. As of today we've hit 300+ unique visits! That might not sound a lot, yet I think that is the most traffic this site has ever seen.
I have introduced two new features to the website.
- The single article views now have a 'previous post', 'random', and 'next post' link. According to analytics (and common sense) a big part of my visitors bounced on those pages. This will help the visitor discover more posts.
- On the homepage, every three posts I will ask the visitor to join my little email list. 15 awesome people have subscribed already! I appreciate each one of you. See you tomorrow in your inbox! 😄
As you might have noticed, the blog has a new domain name. I hope the current (geffreyvanderbos.com) gives the website just that extra bit of personality.
I have instructed the Google Search Console that geffreyvanderbos.com is...Read more
Too often we teach young designers about 'user centered' design without talking about why. There is nothing altruistic to the business of “providing a great experience for the user”.
Here are eight ways how designers create business value. Just like any other profession.
Product design as a service can:
- Reduce development costs, because it makes estimating effort more accurate and guided.
- Avoid expensive mishaps and avoid inefficient solutions being implemented.
- Increase organic engagement and retention rate by making sure that the interface is predictable, comfortable and convenient.
- Enable the ability to manipulate desired interactions that can increase revenue.
- Increase sales by making sure we reduce the frustration of the potential buyer and motivate them to a purchase.
- Help identify future opportunities. With testing and research we are able to quantify the needs and wants of the target audience.
- Benefit in gaining a competitive advantage. With well researched de...