Geffrey van der Bos' Blog

On this blog I explore how we can consistently design successful apps.

Finding the Right Balance Between Creative and Effective Design

People think of 'design' as expensive and simply pretty objects. Yet, we also all know the saying: “Form follows function” (coined by architect Louis Sullivan). Where the line between creativeness and effectiveness lies, is hard to tell.

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Picking a Niche and the Success of This Blog

I've been reading several books on writing a successful blog, good personal brand and everything in between. (Zak Slayback's How To Get Ahead and Platform by Michael Hyatt are definite highlights.)

They are all practically the same strategy. I'll summarize them:

  1. Set a goal for yourself.
  2. Pick a niche target audience.
  3. Satisfy a proven need of this audience.
  4. Write a message/story you want to keep repeating.
  5. Be consistent and keep going.

That is why I have decided –after long thought– to focus on making the design industry accessible for all. Demystifying designer news, processes, and provide commentary on industry trends from the perspective of a layman.

This means my target group are people that see the benefit of design, but don't feel the need to understand it deeply.

The business owners that want results, but don't have time to plough through design books.

The good people from non-profits, that are looking for understanding what they can do to improve their...

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The Business Value of Product Design

Too often we teach young designers about 'user centered' design without talking about why. There is nothing altruistic to the business of “providing a great experience for the user”.

Here are eight ways how designers create business value. Just like any other profession.

Product design as a service can:

  1. Reduce development costs, because it makes estimating effort more accurate and guided.
  2. Avoid expensive mishaps and avoid inefficient solutions being implemented.
  3. Increase organic engagement and retention rate by making sure that the interface is predictable, comfortable and convenient.
  4. Enable the ability to manipulate desired interactions that can increase revenue.
  5. Increase sales by making sure we reduce the frustration of the potential buyer and motivate them to a purchase.
  6. Help identify future opportunities. With testing and research we are able to quantify the needs and wants of the target audience.
  7. Benefit in gaining a competitive advantage. With well researched de...
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Your Competitors Are Not Where You Think

Your competitors are not the services and products that are either similar, or the same to you.

Your competitors are the owners of products and services that are solving a similar problem, of a similar target group.

No matter what industry they are in.

You can not assume a ‘one-of-a-kind’ software solution has no match.

There could be products out there solving the problem without computers!

A CSS Snippet That Makes Any Html Page Look Good

I occasionally get (legal) texts send by customers. Usually exported in horrible HTML formatting via a WYSIWYG editor. I use the following style to make it look presentable, before I send it to our app developers.

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