Here are the things I’ve observed that make an admirable marketer.

Skillful marketers have pinpointed a niche. Because, “when you speak to everyone, you speak to no one.”

The experts write strategies on the opportunities and bottlenecks in their customer’s journeys.

Marketers understand what resonates with their target audience. And, they are empathic of the needs of the target group. They sell benefits, not features.

Admirable marketers are consistent in their messaging; they’ve written an engaging story that gets repeated.

Great marketers understand they can’t work in silos. They work together with copywriters, designers and user experience researchers.

They always have the answer to the question ‘why’.