Here are the things I’ve observed that make an admirable marketer.
Skillful marketers have pinpointed a niche. Because, “when you speak to everyone, you speak to no one.”
The experts write strategies on the opportunities and bottlenecks in their customer’s journeys.
Marketers understand what resonates with their target audience. And, they are empathic of the needs of the target group. They sell benefits, not features.
Admirable marketers are consistent in their messaging; they’ve written an engaging story that gets repeated.
Great marketers understand they can’t work in silos. They work together with copywriters, designers and user experience researchers.
They always have the answer to the question ‘why’.
Most things I think up do not need 600+ words. Heck, they probably work better when I do not force myself to write more.
My blog did not allow for short-form articles. Until now. I've made some changes to the code and the design. (Working on a dark theme, as well.🌘)
I've got positive feedback on my short posts on LinkedIn. So, why not try them out here?
It's less friction for me to write. That means I can keep posting more consistently. It'll help me practice writing, communicating and organising my thoughts.
From now on expect an uneven mix of short-form and long-form articles on this blog. It'll still be my thoughts on design and technology, industry news and other exciting finds. Just more succinct.
I came across “The Ergonomics of Human System Interaction” while writing my book on Product Design. These parts of ISO 9241 are interesting to UX designers.
